@ BUCK 2019-2020

Art Direction, Design
AT&T Iconography

How do you refresh the iconography system of one of the largest telecommunication companies in the world? With painstaking detail of course. Working with talented icon fanatics, I helped meld together AT&T’s entire icon system from the ground up. One year and 2,000 icons later, I am excited to say this project is complete!

System Overview

The design of our functional icons were inspired by and designed to compliment our AT&T Aleck typeface. The icons pair well with Aleck and share many of the same features associated with it.

Functional Icons


Brand Book

Our icons came with a comprehensive guideline book that served as an instructional for others to create icons internally as needed.