@ BUCK 2019-2020
Role
Art Direction, Design
Art Direction, Design
AT&T Iconography
How do you refresh the iconography system of one of the largest telecommunication companies in the world? With painstaking detail of course. Working with talented icon fanatics, I helped meld together AT&T’s entire icon system from the ground up. One year and 2,000 icons later, I am excited to say this project is complete!
How do you refresh the iconography system of one of the largest telecommunication companies in the world? With painstaking detail of course. Working with talented icon fanatics, I helped meld together AT&T’s entire icon system from the ground up. One year and 2,000 icons later, I am excited to say this project is complete!
System Overview
The design of our functional icons were inspired by and designed to compliment our AT&T Aleck typeface. The icons pair well with Aleck and share many of the same features associated with it.
Functional Icons
Pictograms
Our icons came with a comprehensive guideline book that served as an instructional for others to create icons internally as needed.
