@ BUCK NY
Dunkin’ Donuts | Holiday Campaign 2025
Collaborated with Dunkin’ and Artists Equity to weave a cohesive holiday narrative across every touchpoint, from storybook-inspired packaging to a children’s book and of course, a delicious, animated film. All wrapped up and tied with a bow, just in time to let it snow.
I supported the project as a Designer and Art Director from the early pitch all the way through packaging, the storybook, and the film.
For the full credits, please visit here!
Collaborated with Dunkin’ and Artists Equity to weave a cohesive holiday narrative across every touchpoint, from storybook-inspired packaging to a children’s book and of course, a delicious, animated film. All wrapped up and tied with a bow, just in time to let it snow.
I supported the project as a Designer and Art Director from the early pitch all the way through packaging, the storybook, and the film.
For the full credits, please visit here!
Role
Art Direction
Design
Art Direction
Design
PACKAGING
Dunkin' produces nearly a billion units of cups and boxes each year, so we started with designing the holiday packaging as soon as we kicked off.
We took advantage of each specific surface, transparent cups and little cottage-esque carry boxes, to create extra silly vignettes. Just look at the cold cups, the MUNCHKINS look like they’re sledding through customer’s drink orders.
We took advantage of each specific surface, transparent cups and little cottage-esque carry boxes, to create extra silly vignettes. Just look at the cold cups, the MUNCHKINS look like they’re sledding through customer’s drink orders.
