@ BUCK NY
Dunkin’ Donuts | Holiday Campaign 2025
Collaborated with Dunkin’ and Artists Equity to weave a cohesive holiday narrative across every touchpoint, from storybook-inspired packaging to a children’s book and of course, a delicious, animated film. All wrapped up and tied with a bow, just in time to let it snow.
I supported the project as the Senior Art Director and Designer from the early pitch all the way through packaging, the storybook, and the film.
For the full credits and a more in depth case study, please visit here!
Awards
Shots Americas 2026 - Bronze (Animation)
Collaborated with Dunkin’ and Artists Equity to weave a cohesive holiday narrative across every touchpoint, from storybook-inspired packaging to a children’s book and of course, a delicious, animated film. All wrapped up and tied with a bow, just in time to let it snow.
I supported the project as the Senior Art Director and Designer from the early pitch all the way through packaging, the storybook, and the film.
For the full credits and a more in depth case study, please visit here!
Awards
Shots Americas 2026 - Bronze (Animation)
Role
Art Direction
Design
Art Direction
Design
PACKAGING
Dunkin' produces nearly a billion units of cups and boxes each year, so we started with designing the holiday packaging as soon as we kicked off.
We took advantage of each specific surface, transparent cups and little cottage-esque carry boxes, to create extra silly vignettes.
We took advantage of each specific surface, transparent cups and little cottage-esque carry boxes, to create extra silly vignettes.
STORYBOOK
Our collaboration didn’t stop there. Next, we worked on a sweet, illustrated storybook to be sold in Dunkin’ stores.
Our collaboration didn’t stop there. Next, we worked on a sweet, illustrated storybook to be sold in Dunkin’ stores.
FILM
At the same time, we began development on the animated commercial. The illustration team worked in tandem with the 3D team to develop a unique shape language that could work across both execution styles.
Mindy Kaling provided the voice over, and we brought the derpy and delicious looking characters. We took inspiration from the playful mood and designs on the boxes as we brought them from 2D into 3D.
At the same time, we began development on the animated commercial. The illustration team worked in tandem with the 3D team to develop a unique shape language that could work across both execution styles.
Mindy Kaling provided the voice over, and we brought the derpy and delicious looking characters. We took inspiration from the playful mood and designs on the boxes as we brought them from 2D into 3D.
