Spotify New Brand Expression Illustrations

Spotify came to us to help re-envision how they use illustration in their brand. Rather than an illustration style, they wanted the Spotify VIBE to encompass their internal library. We ended up with 40 cohesive and vibrant collection of illustrations.

Role
Art Direction
Design

With this relatively open-ended brief, we began with an extensive exploration phase, giving artists freedom to experiment within their illustration styles. We did research on what music signifies for our community and leveraged this insight, our artists' creativity, and close collaboration with the client to feel out the parameters of the system.